📊 40,000+ daily visitors  ·  4,000+ weekly city page views  ·  80+ qualified mortgage leads generated every day  ·  Growing every month

Lender & Broker Partner Program — 2026

Reach 40,000 Mortgage-Ready Buyers Researching Home Loans Across America's Top 50 Cities — Every Day

NewBuyerMortgage.com is where buyers go to understand mortgages before they apply anywhere. Your name in front of that audience — at that moment — is the most valuable placement in mortgage marketing today.

See Advertising Packages Check City Availability
40,000+Daily visitors site-wide
4,000+Weekly city page views
80+Mortgage leads generated daily
Top 50U.S. cities covered
Where Your Ad Runs

Top 50 U.S. City Mortgage Guides

Every guide covers the mortgage landscape for that specific city — local rates, qualification requirements, down payment programs, property tax impact on monthly payments, and real buyer scenarios. Buyers arrive with a specific city in mind and leave understanding exactly what it will cost them to buy there.

Your ad placement runs across every page of your chosen city guide — reaching buyers at every stage of their mortgage research journey, not just one page.

🏆 Each city averages 800–1,200 daily readers

Active mortgage shoppers researching their specific market. 100% purchase-intent. No casual browsers.

New York
Los Angeles
Chicago
Houston
Phoenix
Philadelphia
San Antonio
San Diego
Dallas
San Jose
Austin
Jacksonville
Fort Worth
Columbus
Charlotte
Indianapolis
San Francisco
Seattle
Denver
Nashville
Oklahoma City
El Paso
Boston
Portland
Las Vegas
Memphis
Louisville
Baltimore
Milwaukee
Albuquerque
Tucson
Fresno
Sacramento
Mesa
Kansas City
Atlanta
Omaha
Colorado Springs
Raleigh
Long Beach
Virginia Beach
Minneapolis
Tampa
New Orleans
Arlington
Bakersfield
Honolulu
Anaheim
Aurora
Santa Ana
Your Audience

Mortgage-Ready Buyers — Not Casual Browsers

Every visitor to NewBuyerMortgage.com arrived because they are actively researching a home loan for a specific city. They are reading about qualification requirements, rate comparisons, down payment programs, and monthly payment breakdowns. When they see your name, they are ready to talk to a lender.

🏠

First-Time Buyers

Researching mortgage options before they apply anywhere. No existing lender relationship, highly motivated, and actively looking for a trusted professional to guide their loan process.

📦

Relocating Buyers

Moving from another city or state and researching mortgage options specific to their new market. Zero existing lender loyalty — they need a local expert and they are open to recommendations.

🎖️

VA Loan Buyers

Veterans and active-duty service members researching VA loan benefits, entitlement, and eligibility. A lender with clear VA expertise and messaging here earns immediate credibility.

📋

FHA & Low-Down Buyers

Buyers researching 3–3.5% down programs. This audience is actively comparing FHA vs. conventional options and looking for a lender who speaks their language clearly and without condescension.

Ad Positions

Three Exclusive Positions on Every City Mortgage Guide

Your position on the page is determined by your package tier. Every slot reaches buyers who have invested real time reading the guide — educated, intent-driven, and actively deciding which lender to contact next.

👑

Top of Page

Prime Position

Your listing appears at the very top of the city mortgage guide — the first lender a buyer sees before reading a single word of content. Maximum brand exposure, maximum first-impression authority. Buyers associate top placement with market leadership.

$249 was $599/mo Save $350/mo
per city / per month

Mid Page

Most Popular

Your listing appears mid-page after buyers have read through qualification requirements, rate factors, and down payment programs. They are informed, engaged, and thinking about who to call. This is the highest-conversion position on every guide page.

$199 was $399/mo Save $200/mo
per city / per month

Bottom of Page

Best Value Entry

Your listing sits at the bottom alongside the FAQ and final call-to-action. Buyers who reach this far have read everything — they are the most thorough, deliberate researchers on the page. High intent, smart entry-level cost.

$149 was $299/mo Save $150/mo
per city / per month

All three positions are available per city. Each is exclusive — one lender per slot, per city. No two lenders share the same position on the same page.

Pricing

Choose Your Position

All packages are month-to-month with no setup fees. Your introductory rate is locked for the life of your partnership — your price never increases while you stay active.

👑 Top of Page — Prime Spot
Top Placement
Maximum Visibility
$599 / month
$249
Introductory rate — save $350/mo
per city / per month · cancel anytime

First thing buyers see on every city mortgage guide page
Exclusive — one lender per slot, per city
Name, NMLS#, photo, phone, website & bio
Displayed across all guide topic pages for that city
Rate locked forever while you stay active
Live within 48 hours · no long-term contracts
⭐ Most Popular
Mid Placement
Highest Conversion Position
$399 / month
$199
Introductory rate — save $200/mo
per city / per month · cancel anytime

Mid-page — buyers who have read qualification & rate content
Exclusive — one lender per slot, per city
Name, NMLS#, photo, phone, website & bio
Displayed across all guide topic pages for that city
Rate locked forever while you stay active
Live within 48 hours · no long-term contracts
Bottom Placement
High-Intent Entry Position
$299 / month
$149
Introductory rate — save $150/mo
per city / per month · cancel anytime

Bottom of page — thorough researchers who read every section
Exclusive — one lender per slot, per city
Name, NMLS#, photo, phone, website & bio
Displayed across all guide topic pages for that city
Rate locked forever while you stay active
Live within 48 hours · no long-term contracts

🔒 Own your city entirely — all three positions for $597/month. Some lenders claim top, mid, and bottom simultaneously to lock out every competitor on that city guide. At $597/month on a page receiving 800–1,200 daily mortgage buyers, the ROI is unmatched in local mortgage marketing. Email sales@newbuyermortgage.com to discuss a full-city package.

One Closed Loan Covers Your Entire Year of Advertising

With 40,000 daily visitors and 80+ qualified mortgage leads generated every day, the ROI math writes itself. Our top-tier spot at $249/month costs $2,988 per year — less than the origination fee on a single loan. Most lender partners fund their first referred loan within 60 days.

Daily site visitors: 40,000+
Weekly city page views: 4,000+
Daily mortgage leads: 80+
Cities covered: Top 50 U.S.
Avg. lender revenue per loan: $4,000–$12,000+
Top spot annual cost: $2,988
Competitors in your slot: zero
What's Included

Every Package Includes These Standards

Regardless of which tier you choose, every NewBuyerMortgage.com advertising partner gets the same professional treatment, full profile display, and placement exclusivity.

1

Exclusive Slot — Zero Competitor Sharing

Each position is sold to one lender per city. You will never appear alongside a competing lender in the same slot. When your position is claimed, it is closed to everyone else in that city.

2

Full Lender Profile — Not a Banner Ad

Your photo, full name, company, NMLS number, direct phone, website link, and a short bio. Buyers see a real licensed professional — not a generic display ad they scroll past.

3

Across All Guide Pages for That City

Your listing appears on every topic page within that city's mortgage guide. Buyers researching rates, qualification, and programs all see your name — maximum repeated exposure across the full journey.

4

Introductory Rate Locked Forever

Your current discounted rate stays locked as long as you remain active. Partners joining later pay standard rates. Your price never rises while you maintain your listing.

5

Month-to-Month — No Annual Contract

Cancel anytime with 30 days notice. No penalties, no lock-ins. We earn your renewal by delivering value every month — not by trapping you in a contract you can't exit.

6

Live Within 48 Hours

Send us your details and we handle everything. No tech work required on your end. Most lender partners are live and visible to mortgage buyers the next business day after payment confirmation.

Getting Started

From First Email to Live in 3 Steps

No tech hurdles, no long contracts, no waiting weeks to go live.

1

Check availability for your city and preferred position

Email sales@newbuyermortgage.com with your target city from the Top 50 list and which position interests you — top, mid, or bottom. We confirm availability within one business day.

2

Send your lender profile details

Provide your name, company, NMLS number, direct phone, website URL, a professional headshot, and a 2–3 sentence bio highlighting your expertise in that market. That is everything we need to build your listing.

3

Go live and reach thousands of mortgage buyers daily

We publish your listing within 48 hours of receiving your details and first month's payment. You receive a confirmation link showing exactly how your profile appears — and within days, buyers researching mortgages in your city will see your name.

FAQ

Common Partner Questions

Honest answers before you commit.

Which cities are available?

All 50 cities listed on this page are covered. Availability of specific positions — top, mid, or bottom — changes as partners join. Email sales@newbuyermortgage.com with your target city and we respond within one business day with current slot availability.

Is there really only one lender per position per city?

Yes — strictly one lender per position per city. Top, mid, and bottom are each sold once per city. You will never be placed alongside a competing lender in the same slot. When a position is claimed, it is closed to all others until that partner cancels.

Which position performs best for mortgage lenders?

Each position serves a different goal. Top placement maximizes brand recognition — every visitor sees your name first, building familiarity even if they don't click immediately. Mid placement generates the highest direct contact rate because buyers who reach mid-page have been reading for several minutes and are actively deciding who to reach out to. Bottom placement captures the most deliberate researchers — buyers who read everything before making a decision. Many serious lender partners hold all three positions in a city to dominate the page entirely.

Can I advertise in multiple cities?

Yes — each city is priced separately per position. Many lenders operating across multiple markets hold positions in several city guides simultaneously. Contact us at sales@newbuyermortgage.com with your target cities and we will confirm availability and discuss multi-city onboarding.

Will my introductory rate ever increase?

No. Your current discounted rate is locked for the entire life of your active partnership. Partners who join later pay higher standard rates. Your price changes only if you cancel and choose to reapply at a later date, at which point current rates apply.

Do you guarantee loan closings or a specific lead volume?

We do not guarantee specific closings — no credible advertising platform can make that promise honestly. What we can tell you is that NewBuyerMortgage.com generates 80+ qualified mortgage leads every day across the platform from 40,000+ daily visitors who arrived with explicit purchase intent. Our city pages average 800–1,200 daily readers each. The audience quality is what we deliver — conversion depends on your follow-up speed, product offering, and rates.

Do I need to be licensed in that state to advertise?

Yes — we require that advertising lenders hold the appropriate state license for any city they advertise in. You will be asked to confirm your NMLS number and state licensure during onboarding. This protects both buyers on our platform and the integrity of our lender listings. Unlicensed advertising is not permitted.

How long is the commitment?

Month-to-month only. No annual contracts, no minimums, no exit penalties. Cancel with 30 days notice at any time. We earn your continued partnership by delivering value every month — not by locking you into paperwork you can't exit.

We respond to all serious inquiries within one business day.

Get In Touch

Ready to Reach 40,000 Mortgage Buyers Daily?

Check your city's availability and be live within 48 hours. Positions in high-traffic cities fill quickly.

💼

New Partner & Sales Inquiries

City availability checks, new lender applications, package questions, and multi-city onboarding. We respond within one business day.

sales@newbuyermortgage.com
📋

Billing & Account Support

Questions about your active listing, updating your profile, payment details, or account changes. We're here to help.

contact@newbuyermortgage.com

What to include in your first email:
Your name, company, NMLS number, the city or cities you are targeting, and which position — top ($249), mid ($199), or bottom ($149). That is all we need to check availability and get you started within 48 hours.